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Since the playing field is level on the Internet, you can be perceived as an industry leader. With the expert assistance and attention to detail you receive from ORBit Web Site Design and Consulting, you can project precisely the image you desire. When your competition finally does get on the Internet, you'll already know how to do business effectively in cyberspace - and you'll already have your loyal clients there. Startup costs have never been lower than they are today. For less than the cost of running a small ad in your local newspaper, we can put your business on the web with access to millions of potential customers. ORBit Web Site Design and Consulting is ready today to help you capture your share of this expanding electronic marketplace. The Internet - Answers for Small Business The Internet can add immense marketing power to your small business. Suddenly, your business is a global enterprise, doing business with national or international customers at a price far below the cost of other advertising media. Here are the answers to some of the questions business owners ask as they explore the potential of the Internet. Does my computer need to be on all the time? No. Your ISP/Site Host's server is on constantly, providing access to your web pages. The host computers usually run 24 hours a day, 365 days a year. You put your Web pages in the ISP/Site Host's hard disk storage and your customers access them through the global Internet. Hackers can not get into your business computer. How do businesses use the Internet? Your business should use the Internet to build a relationship with your prospects and customers, build prospect lists, provide technical support and trouble shooting guides, offer your products for sale, take orders and payments, conduct customer surveys, and correspond with your cutomers and prospects. How many people are on the Internet? There are currently 35,000,000 to 50,000,000 Americans on the Internet. The total depends on who you ask and how they count. What kinds of businesses benefit from the Internet? Most businesses can benefit from an Internet presence. Some people even order pizza on the Internet. A Pizza Hut in California sells pizza to university students who order on-line. When you put your business on the Internet, it becomes a national and global business. Businesses with shippable or downloadable products will gain the most, since the 35 to 50 million people on the Net become prospective customers, with that number growing by about 10% per month. Your business will be most successful if you do careful research and planning before you start your web site. How do people find my business on the Internet? Through search engines (indexing systems) on the Internet, known by such names as Magellan, Yahoo, InfoSeek and dozens of others. With the help of a Web Page Designer, you register your company's pages with these indexes. Then, when someone searches for key words such as "glass," "windows," or "thermal glass" they find Acme Glass Inc. listed with similar firms. They "click" on your company's name and immediately begin to view your Web pages. Another way to advertise your location on the Net is through links from other web pages either by trading links or with banner ads. You should also continue your conventional marketing efforts with the addition of your domain name (your location on the Net), and your e-mail address. You can also send an email press release to the services that keep track of "what's new" on the Internet and join the discussions in mailing lists and newsgroups. How do people pay for goods or services? Goods and services can be paid for using secure commerce servers in conjunction with Netscape or Microsoft's Internet Explorer. An encryption method called SSL allows your customer to send you their order and credit card information in a form that is encrypted and as secure as using your credit card at the local gas station. You should also provide for phone orders, fax orders, orders via regular e-mail, and snail mail (the surface mail). How does a business get started on the Internet? Contact your local Internet Service Provider and sign up for a commercial Internet account. Expect to pay a setup fee of approximately $35 and $35 per month. Do this first, before you jump in with both feet. You really need to see how the Internet works before you spend any money on a Web site. When you are ready to plan your web site and create a professional Internet presence, ORBit Web Site Design and Consulting's experienced Web design team can help you prepare Web pages that will display your goods and services to the world. You should also decide on a "domain name", (i.e. Acme.com) for your business's WWW site; it will give your customers an easy name to remember and establish you as a serious player on the net. Are you convinced? If so,
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